How We Helped an Online Pharmacy Scale From 5.5K to 523K Monthly Traffic
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When we began working with this online pharmacy, they were in a tough spot. Despite the massive demand in their niche, they were stuck at 5,500 monthly visitors—a number that barely scratched the surface of their potential.
The site was plagued with technical flaws, poor content strategies, and a lack of visibility for even their brand name, let alone high-value keywords for medicines. Meanwhile, competitors were dominating the search results, siphoning away the traffic and revenue this business desperately needed.
The Core Challenges We Faced
JavaScript Rendering Issues
The website relied entirely on client-side rendering (CSR), making it nearly impossible for Google to crawl and index the site effectively. Imagine Google hitting a wall every time it tried to access the content.
Overwhelming Page Count
With over 100,000+ product pages, many were simply not optimized—or even crawlable. This was a major issue for scalability.
No Structured Content Plan
Product and category pages were randomly designed with no prioritization or keyword targeting. Worse, no data-driven content strategies were in place to rank for the most profitable searches.
No Brand Trust or PR Presence
The site had zero public relations activity and lacked the social proof Google uses to assess authority. No buzz. No backlinks. No trust.
Poor Site Structure
Google and users alike struggled to navigate the site. There was no clear structure to show search engines which pages mattered most.
What We Did to Turn It Around
Tackling the Technical Issues Head-On
Switched the site to Server-Side Rendering (SSR) to ensure all pages could be properly crawled and indexed by Google. This move alone solved 80% of their visibility problems.
Building an SEO-Friendly Site Structure
Designed a logical site hierarchy, prioritizing high-demand categories and rolling out optimizations in stages.
Focused on making category pages rank first, knowing that they would act as entry points to individual product pages.
Creating a Smart Content Strategy
Developed a batch-by-batch content roadmap, starting with the most valuable and easily rankable product categories.
Used search volume data to target keywords that drove business results, not just traffic.
Schema Markup for Instant Gains
Added Review Schema to product pages, making star ratings and reviews visible in search results. This immediately boosted CTR.
Implemented structured data for breadcrumbs, FAQs, and product information to improve user experience and search visibility.
Scaling Authority with PR and UGC
Ran targeted local and international PR campaigns to secure high-quality backlinks.
Encouraged genuine user-generated content (UGC) in the form of customer reviews, which added fresh, trust-building content.
The Results
We didn’t just grow traffic—we transformed their business:
- Traffic grew from 5,500/month to 523,000/month in under two years.
- 3,700 keywords now rank in the top 3 positions, with many driving direct conversions.
- Organic clicks skyrocketed by 9090%, while impressions soared by 15533%.
- Competitors who once dominated the space are now behind.
More importantly, their sales skyrocketed. SEO wasn’t just about rankings—it became their primary business driver.
What This Means for You
With the right technical fixes, content strategy, and visibility push, your website could see similar results. We’re confident we can help you outrank competitors, increase traffic, and boost sales—just like we did here.
Let’s chat about what’s holding your site back.
Written by
Tariq Nahid
Tariq Nahid is a business enthusiast and SEO expert. He loves helping brands grow, exploring new places, and playing football in his free time.